For Boston University behavioral scientist Nina Mazar, getting the chance to influence real-world change is the driving force behind her research: What inspires people to change their habits? How do people make personal and financial decisions, big and small?
“We want to see if the types of interventions we come up with can change behavior for the better,” says Mazar, BU Questrom School of Business professor of marketing and behavioral science researcher who formerly codirected The Susilo Institute for Ethics in the Global Economy.