Long before the pandemic began, people have been seeking more convenient and cost-effective healthcare than the traditional primary care or hospital care settings offer. COVID supercharged that need as the pandemic brought uncertainty about access combined with a fear of exposure to the virus. As a result, the opening in the traditional healthcare market has widened… In particular, because of COVID, more people have become accustomed to the convenience and comfort of receiving laboratory quality testing care in alternative settings. This has created a new standard for developing and administering future tests and an opportunity to grow the existing customer base.
